Cognicity – the business accelerator KnowNow participated in 2015.
When it came to KnowNow’s innovative new consent tool what we needed was a view of the market. We needed to move from a hunch to a viable innovation backed up with evidence.
A consequence of being on a business accelerator is that you take a more methodical based approach to your innovation validation. This means fail fast and do the bare minimum and push only what has a positive response. Do more of that and less of the things that are not so positive. This is an iterative experience.