The KnowNow team were at VivaTech in Paris recently. We were there to man a stand and pitch to a panel. Tom & I had been invited by Air France to participate as they wanted to know more about Consentua. Our new personal data consent management service.
This was the first time we had taken Consentua to a trade show. We had a great time and had some fanatics interest in our new service.
To read how we got on check out the blog I wrote here
Cognicity – the business accelerator KnowNow participated in 2015.
When it came to KnowNow’s innovative new consent tool what we needed was a view of the market. We needed to move from a hunch to a viable innovation backed up with evidence.
A consequence of being on a business accelerator is that you take a more methodical based approach to your innovation validation. This means fail fast and do the bare minimum and push only what has a positive response. Do more of that and less of the things that are not so positive. This is an iterative experience.
For smart cities to be considered a success they will have many different types of services e.g. for health, mobility, energy and crime. How services are delivered, measured and valued will be transformed and citizens will now consume experiences and share most things that were previously owned. It will just make sense that way. However, there is a big assumption in this futuristic view. Consent.
What’s the big assumption?
That citizens will have allowed some quite personal information to be consumed, shared and distributed. Yet, this laissez faire view does not necessarily work for all. In particular when it comes to the European countries with the new GDPR, a growing number of citizens are hesitant about sharing their data freely, according to the latest MEF report some 41% of citizens have this concern. Yet a total clamp down on personal information use is not appropriate either, because no personal information share means no experiences and no transformed services.
Your data is being used by many organisations and yet you have minimal control. Sometimes the data used will benefit you. Sometimes it will be for the benefit of others. The balance is starting to shift in our ever connected world where the gains of giving away your data are not as clear cut as they used to be. Now we have more risks to worry about, more threats to manage and yet even more benefit to be enjoyed if we did share our information.
Having just come back to the UK from a smart cities conversation on the other side of the world, I would like to share some thoughts. The role of KnowNow is to prepare the IT architectural blueprint for this new smart place. In effect create the wiring and usage diagram of where IT will be deployed and how it will be used. As much as you have an architectural blueprint for a plot to be built showing the materials and measurements. The IT infrastructure needs similar design outputs to ensure that the IT works as required, when required for the right person.