A new service from KnowNow Information, Consentua, helps organisations build citizen trust as required under General Data Protection Regulations (GDPR). It provides data processing transparency and gives citizens the choice and control needed to share data safely and comfortably.
Consentua – privacy and consent service
Consentua captures users’ consent to the use of their personal data. It provides GDPR compliance to organisations that process data. It also allows individuals to control how their personal data is being used.
You can now sign up to Consentua via CC2i, the collaborative government services co-funding platform at
Consentua is a consent management system from KnowNow Information that helps organisations to achieve GDPR’s data protection compliance. It also gives individuals choice and control over how their personal data is used.
Cognicity – the business accelerator KnowNow participated in 2015.
When it came to KnowNow’s innovative new consent tool what we needed was a view of the market. We needed to move from a hunch to a viable innovation backed up with evidence.
A consequence of being on a business accelerator is that you take a more methodical based approach to your innovation validation. This means fail fast and do the bare minimum and push only what has a positive response. Do more of that and less of the things that are not so positive. This is an iterative experience.
For smart cities to be considered a success they will have many different types of services e.g. for health, mobility, energy and crime. How services are delivered, measured and valued will be transformed and citizens will now consume experiences and share most things that were previously owned. It will just make sense that way. However, there is a big assumption in this futuristic view. Consent.
What’s the big assumption?
That citizens will have allowed some quite personal information to be consumed, shared and distributed. Yet, this laissez faire view does not necessarily work for all. In particular when it comes to the European countries with the new GDPR, a growing number of citizens are hesitant about sharing their data freely, according to the latest MEF report some 41% of citizens have this concern. Yet a total clamp down on personal information use is not appropriate either, because no personal information share means no experiences and no transformed services.
Your data is being used by many organisations and yet you have minimal control. Sometimes the data used will benefit you. Sometimes it will be for the benefit of others. The balance is starting to shift in our ever connected world where the gains of giving away your data are not as clear cut as they used to be. Now we have more risks to worry about, more threats to manage and yet even more benefit to be enjoyed if we did share our information.
Project Pods is a very exciting new concept being led by KnowNow information. The project is all about connectivity, relevance, content and local growth. It will also be the birth of the KnowNow Information ‘kn-i platform’.
In terms of connectivity we are enabling free urban wifi. As long as you are on the ‘app’ and near our access point you are in the kn-i connected ecosystem. In terms of relevance, this is all about the user. Making sure we understand what the user wants, what the user will allow and how will all parties benefit from sharing details about where someone is and what they may wish to do. With regards content, we are providing trusted & personalised information, entertainment, Infotainment and hooks to continually use the service. Finally in terms of local growth, we will generate local employment and local economic activity.