Our new Consentua Brochure is now available. Get it by following the link below.
What is Consentua?
Consentua is our Innovate UK funded consent management tool. We developed it over the last two years with help from the European Commission.
For most organisations, consent is probably the most used condition for the process of personal data. Many organisations recognise that they have to improve how they manage consent. Making the request clear and easy to understand, for example.
Many people see the incoming General Data Protection Regulation (GDPR) as an opportunity to better understand the customer. What better way of improving your brand’s trust than via a clear and transparent explanation as to what personal data is processed and why this benefits the end user?
A new service from KnowNow Information, Consentua, helps organisations build citizen trust as required under General Data Protection Regulations (GDPR). It provides data processing transparency and gives citizens the choice and control needed to share data safely and comfortably.
Consentua captures users’ consent to the use of their personal data. It provides GDPR compliance to organisations that process data. It also allows individuals to control how their personal data is being used.
You can now sign up to Consentua via CC2i, the collaborative government services co-funding platform at
Consentua is a consent management system from KnowNow Information that helps organisations to achieve GDPR’s data protection compliance. It also gives individuals choice and control over how their personal data is used.
When it came to KnowNow’s innovative new consent tool what we needed was a view of the market. We needed to move from a hunch to a viable innovation backed up with evidence.
A consequence of being on a business accelerator is that you take a more methodical based approach to your innovation validation. This means fail fast and do the bare minimum and push only what has a positive response. Do more of that and less of the things that are not so positive. This is an iterative experience.
For smart cities to be considered a success they will have many different types of services e.g. for health, mobility, energy and crime. How services are delivered, measured and valued will be transformed and citizens will now consume experiences and share most things that were previously owned. It will just make sense that way. However, there is a big assumption in this futuristic view. Consent.
That citizens will have allowed some quite personal information to be consumed, shared and distributed. Yet, this laissez faire view does not necessarily work for all. In particular when it comes to the European countries with the new GDPR, a growing number of citizens are hesitant about sharing their data freely, according to the latest MEF report some 41% of citizens have this concern. Yet a total clamp down on personal information use is not appropriate either, because no personal information share means no experiences and no transformed services.